Our dedicated team

At we believe that every workplace deserves to thrive through careful planning and understanding of the employees’ needs. Combining years of experience both in business and in science, with strong big-data analytics skills and the passion for excellence, our team promises to revolutionise wellbeing at work. Find out more about us below.


Van Tornhout

Laurent is a serial entrepreneur with a passion to bring people-centric innovation to market. In the software and telecom business, he was able to build up experience at Zappware, Telenet, Ericsson, Siemens, Proximus and Philips. He provides advice to several scale-up companies among which Ocular and TelSmart. 

Dr. Nikolaos


Dr. Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He has scanned more than 6,000 brains globally for Neuromarketing and NeuroHR purposes. He has authored two books for Kogan Page, London: “Neuroscience for Leaders” and “Advanced Marketing Management”. He is a Professor of Practice at The University of York European Campus, Greece, and a Visiting Professor at the School of Economics and Business, University of Ljubljana, Slovenia. He is also the Chairman of the People Committee at the World Innovation and Change Management Institute, Switzerland, and the Head of Neuro Consulting Services at Optimal HR Group, Greece.


Parra Tijaro

Jeison Parra Tíjaro has completed research in Barcelona (Spain), Durham (UK), in brain, behaviour and decision making, getting expertise in neuroimaging techniques and emotional tracking technology. In the private sector he has performed research linking psychological variables such stress and thinking styles with work performance, as well as studies in consumer behaviour. He has extensive background in statistical analysis, primary data collection and execution of pilot projects. Moreover, he has majors in management and psychology, and graduated with an MBA in 2012.



Dimitra Vappa is a First Class Honours Marketing and Management graduate of Newcastle University Business School (UK). She has experience in research methods, sales and consumer behaviour. Dimitra was a finalist in the British national competition The Pitch, created by the Chartered Institute of Marketing and sponsored by LIDL GB.